October 15, 2025

Why Supplement Brands Are Turning to Branded Shakers

why supplement brands use branded shaker bottles

Shakers and Supplements: A Perfect Match

Protein powders, pre-workouts, BCAAs — all of these require mixing. That makes custom shaker bottles for supplement brands an obvious partnership.

In fact, the shaker has become an icon of fitness culture. It’s not just a tool — it’s a badge of dedication. For supplement companies, offering branded shaker bottles means becoming a part of that daily ritual.


Why Branded Shakers Drive Results

1. Everyday Brand Exposure

A supplement tub might sit on a kitchen counter, but a shaker bottle with logo goes to the gym, the office, and on the road. That’s free, daily advertising every time it’s used in public.

2. Stronger Customer Loyalty

Adding a free or discounted shaker to supplement purchases gives customers a tangible reason to remember your brand. Studies show promotional products increase retention — and branded shaker bottles are used far more often than pens or mugs.

3. Social Media-Friendly

Customers love sharing their fitness routines. A stylish branded shaker in their gym selfies means your logo gets exposure across Instagram, TikTok, and beyond.

4. Affordable Value Add

Compared to increasing ad spend, producing custom shaker bottles is cost-effective. Bundled into supplement orders, they boost perceived value without breaking the budget.


The Business Case: Bundling Shakers with Supplements

Many supplement brands now offer promotions like:

  • “Buy 2 tubs of protein, get a free shaker bottle.”
  • “Limited edition shaker included with your order this month.”
  • “Subscribe & Save + free personalized shaker.”

These tactics increase average order value and encourage subscriptions. Customers feel they’re getting a deal, while your brand gains long-term loyalty.


Choosing the Right Shaker for Your Brand

Not all bottles fit every supplement company. Consider:

  • Target Audience: Hardcore lifters may prefer stainless steel branded shakers, while casual users might like lightweight plastic shakers.
  • Sustainability: Eco-conscious consumers respond well to Tritan or stainless steel.
  • Innovation: Positioning your brand as cutting-edge? Consider electric or smart shakers.

By aligning the shaker design with your brand values, you reinforce your identity every time your customer takes a sip.


Real-World Example

One sports nutrition startup included a custom printed shaker bottle in every order above $50. Within six months:

  • Their social mentions doubled as customers showed off their bottles online.
  • Customer retention increased by 18%.
  • Sales of their protein powders rose steadily — because customers had the perfect tool to use them.

Final Thoughts

For supplement brands, branded shaker bottles aren’t just merchandise — they’re marketing gold. They build loyalty, drive sales, and put your brand in customers’ hands (literally) every single day.

👉 Want to launch your own? See ShakerFactory’s custom shaker bottle options

Beach shaker

Let's talk business

Fill out the form with your ideas, quantities, or customization needs, and we’ll get back to you with the best options for your brand.